PLANNING: LOGO and PRODUCTION IDENT

For our production, I made our company's logo which I also transposed into a moving sequence (OUR IDENT). I used PowerPoint as I knew it had the transition of curtains opening which we wanted to use to open our production logo sequence. 

Firstly, I went onto PowerPoint and selected the 'transitions' where I was able to find the 'curtain reveal' option. I was working on an iMac which allowed me to screenrecord the transition when I 'presented' the two slides. On the first slide, I had a blank white screen which you can see at the beginning of the moving image. On the next side I imposed an image of a cinema and added 'cool text' lettering over the cinema screen which reads 'SILVER SCREEN PRODUCTIONS'. I then went onto my Mac and selected 'screen record' where I was able to capture the transition of the curtains revealing our production logo. I uploaded this at the start of both of our productions.

PLANNING: TARGET AUDIENCE (AUDIENCE PROFILE)

 We did some research on different audience profiles on different websites. We looked at websites such as Mojo to look at how to format our audience profile. I began researching brands and how they define audiences. There are several components to defining a target audience. We looked at age, gender, ethnicity and interests. We know that our film is targergeted at all genders, but may appeal to women more because of its female empowerment. The age rating is 15 and above as there is mild violence and swearing but not excessive amounts. 

We looked at brands such as Bauer Media, NME and Sky define their audiences. This helped me to profile my audience as it was clear which factors they took into consideration. By doing this research, I was able to make my own audience profile. 

1. Who is my primary target audience?

Our film is rated 15 years old plus, mainly females who are interested in comedy and criminals. 

2. What kind of films and television are they likely to prefer?

They are more likely to prefer comedies, like our film as well as television shows about crime.

3. What platforms do they choose to watch films and where are they likely to see information about films?

They would chose to watch films on streaming sites such as Netflix where films such as money heist and hustle can be found. They would also enjoy cinemas as our film has loud sound effects and suspence which would be heightened by a big-screen experience.

4. What brands do they prefer?

They would like brands for young adults such as Nike, Starbucks and Nandos possibly. Our demographic wouldn;t all like the same products. 

5. What makes my film stand out from the competition?

The stereotype for a criminal is usually a middle aged man because it is seen to be more dangerous. Our film has 4 female criminals which challenges the male stereotype and is a USP.

6 . Why should my audience watch my film? 

 Our target audience would enjoy our film because it has comedic elements as well as suspence scenes which makes it a good mixture of serious and enjoyable content. Similarly, it is empowering for women as the criminals and the powerful boss are all women. 

PLANNING: STORYBOARD AND MINDMAP

Mind Map:

 

While deciding on ideas for our storyboard, we made a mindmap to decide on certain elements of our trailer. We had already worked out the genre of comedy and looked at the conventions we wanted to convey it such as stupidity. We looked at the special effects we would be using which included a voice over by using a microphone which jess provided. We recorded a song for our establishing montage on voice memo which gave the music a good quality. We decided on our characters being 4 females and from there decided that was out USP. We mapped out the stereotype of criminals and challenged it by having a female boss. We debated over costumes the props came into this. Each scene needed different props which we included in our prop list. Our film name took some time to decide over but we eventually decided on 'The Framing' as it matched with the painting being stolen as well as their need to escape being charged. 

PLANNING: TREATMENT

 The title of our film is 'The Framing'. It is a comedy film with thriller characteristics. It is a story based around female criminals and the disasters they encounter while on a heist to steal a renound painting. It is not as easy as they expected as they stumble across a murder... Our film has 4 main characters who are women which is part of our unique selling point. It is aimed at young adults which may appeal more to women due to the female empowering element of our film. The big question is 'How will they escape the charges?' The criminals are all different in style and personality which gives the film some diversity. 

PLANNING: TARGET AUDIENCE AND SIMILAR FILMS

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PLANNING: LOCATION RECCE

                                                                                                                           

We did a location recce today to look at the mansion for potential places where we could film our first scene which is the scene where we establish where we rob, what we rob, who we rob and why we rob them. We also looked at the mansion as the place where we could actually rob and how it was glamorous and big which implies a very wealthy owner which is what we wanted. We looked at the staircase to see if it looked wide enough and grand enough to take the painting down during the robbery which it did.

PLANNING: TASKS

1. The name of our film: The framing
2. The name of our Production Company and our co-production companies: Silver Screen Productions, MCJE Films
3. The name of the director that will appear in our trailers: Ellie Smart
4. The name of the 2-3 main actors that will appear in our trailers: All of us (Charlotte, Jess, Ellie and Millie)
5. (Optional)  "From the director of..." Camera Shy- new work- emerging artist
6. The names of the film festivals where our film will be screened (more festival names here): London comedy film festival, BFI London Film Festival
7. Pull quotes from reviews etc; wording: 
8. Our location recce - take photos and collate in an attractive way + written explanation- The mansion
9. Our target audience- Young to mid age adults- humour and swear words+ blood but funny so any age could enjoy- to strong women- battling as the main characters- 18-25
10. Social groups and issues in our film... Women being the thieves- social group of criminals
11. Our props list - photos + stereotypes + clothing- Computer, painting, gun, costumes, projector
12. Our social media - write down decisions about who is taking responsibility for which platforms- Facebook- Millie, Instagram- Jess, Twitter- Ellie
13. Our music - we researched (this type of music) as the background track... and narrowed down our choice to include... Voice over with music under- gun shot sound
14. Our call sheets are being written by ... All of us
15. Make your storyboard - include....

• how you plan to frame shots - identify establishing shot, wide shots, two- shots, three-shots, CUs, ECUs,
• words of any other inter titles- Actor names/ character profile
• release date - decide on wording- Coming September 2022 to cinemas near you

Research: WHEN ARE TRAILERS SHOWN

http://thefilmspace.org/teachingtrailers/2019/secondary/theory/when/

Trailers are produced, usually, during the time that the editing is going on. The release point of the trailer is important because if it is released too early, people may forget about it by the time it comes out. Similarly if it is released too late then there will be no opportunity for audience excitement to build. 

I watched three trailers from the FDA website:

Toy Story 4:

• It is a sequel which would be the main talking point- nostalgic- people know the characters
• Even older children/ adults would watch it because they know the previous films and would be curious to see the next story. The amazing animation quality would also entice an older audience who are able to appreciate the characters from their childhood knowledge of the prequals as well as the amazing animation quality.
  

         
• I think the producers would choose summer or spring for the film's release because that is when children have their biggest holidays so parents would be looking for activities to preoccupy them. 
• Similarly, it appears to be based in summer which would be good to emulate with the release date for that upbeat summer feel. 
• The soundtrack would appeal to parents as the songs are from their teenage years/ childhood which would be very uplifting. The songs behind the trailer is 'God only knows what I'd be without you' by the Beach Boys which is very popular with older generations but also knows as a joyful song with the younger generations. 
• Disney is selling the idea of family memories through the toys which parents will also want to create with their children- going to watch the film in the cinema. 
• Parents may also align Woody's desire to protest children and make them happy with their own goals as a parent. As well as wanting family activities and memories.
• The reintrocution of Bo Peep is also appealing as she is a strong femals character for young girls to look up to as well as comedic elements to attract parents.

Yesterday:

• The main talking point of this film would be its basis around the internationally famous band the Beatles with their music being so popular and definitely a huge attraction of the film.
• It would be nostalgic for an older generation but the Beatles' music is not limited to one generation so it can be appreciated by all ages as it is that well known.
• The title of the film 'Yesterday' will be associated with the song and would immediately make older people start humming along. The songs from the trailers could get stuck in the viewer's head and remind them of the film whenever they find themselves humming it. 
• It leverages the most famous singer songwriters in the world with the USP being the different take on tha band and their remake of it being inovative.
• The comedic element to the film would attract younger audiences who are not gripped by the Beatles but by the jokey style of the film. 
• Blind it by the light leverages the same type of buzz as it bases it off Bruce Springsteen's music.                                                                                                                                       
• Another main attraction is the star talent as actress Lily James is the love interest and she is very well known. Similarly Ed Sheeran has a guest appearence in it which adds a comedic element to the film and would engage his musical fans. James Cordon also makes a guest appearence. The intertiles also let the audience know that the producers have made Love Actually which 
• The pure obscurity of the world forgetting the Beatles is also an intriguing part of the film which implies magic has been used for it to occur. 
• I think the film would be released in summer because of the uplifting theme of the film (being comedic) and the Beatles Soundtrack. Similarly, the film has a festival theme to it and they happen in summer. By the film being released in summer it makes people feel involved and as if they are partaking. 

The Brink:

• A main talking point is its genre of political film. A USP of the film is the elements of documentary to the film with real footage being included which makes the story more reliable. Audiences might feel that they have an insight into the truth of events and would watch it to gain more knowledge. 
• This would be aimed at adults because the topic matter is more heavy and existing knowledge of politics would be needed in order to understand it.
• The release of the film would be important as ithe audience interest would depend on the proximity of the release to the events being filmed.
• I turned to Peter Bradshaw's article on the film for more information between my second and third viewing of the trailer. His opinion would be shared with regular readers of the guardian which is that the film made him realise that he was still unable to trust Bannon. He left a 4 star review but explained that it gave evidence on the events but did not neccessarily ask the harder questions. This may attract simpler audiences who are less informed on the events and would view it with the purpose of being informed. However people who are more engaged and knowledgable on these events would want material more stimulating and would therefore not see it as a good film, like Bradshaw.
• This trailer is very different from the Frost Nixon trailer which approaches the film as an expose style which is more engaging and mysterious. 

Research: WHERE ARE TRAILERS SHOWN

RESEARCH: WHERE ARE TRAILERS SHOWN?

http://thefilmspace.org/teachingtrailers/2019/secondary/theory/where/

Trailers are shown on various platforms. They are shown in the cinema, on TV and online such as social media and film websites. They are accompanied by posters which complement the film genre which is also engaging for their target audience. The trailers are often shown in cinemas before a film of a similar genre as they have similar target audience. Film websites publish the trailers which are official but also some which have been trimmed to suit a more general audience of a wide age range. 

There are disadvantages of playing adverts during live television as many people take the ad breaks as an opportunity to get food, chat or just simply don't pay attention. Although people watch television a considerable amount more than going to the cinema, adverts during a programme irritate people so audiences tend to switch off. Similarly, with the cinema, adverts are known to be shown just before the film starts so people might actively avoid them. 

Some people still use DVD players over streaming platforms. Although my family still use them, after a class discussion, the majority of people think that they are outdated. Despite it being less modern, you still have the fast forward function which many people use when trailers are shown at the beginning of a film. This means that the trailers will not always be viewed when they can so easily be skipped. Especially when DVDs are watched continuously the trailers don't change and will also become outdated.

Social media is a very popular way for younger audiences to find trailers on platforms such as Twitter, Instagram, Facebook and YouTube. They are so easily accessible which younger audiences prefer. The way that I find trailers the easiest to find is on a film website. Similarly, if I get to the cinema early this is a way that I will find film trailers with a similar genre to what I like. 

http://thefilmspace.org/teachingtrailers/2019/secondary/narrative-image/style/

Dan Skinner:

Teaser trailer:

• Shorter and more concise
• To inform of a brief storyline

Main trailer:

• Three acked structure
• Beginning middle and end
• More information- detail of the storyline
• Problems, antagonists, protagonists
• Montage towards the end- build excitement
• Work horse piece of marketing
• Online, theatres, cinemas and on social media

Trailers in the digital age:

• More diligent about pictures on the screen + sound operating on different devices
• E.g. If a spaceship goes over your head in the trailer, the surround sound makes it go forward to mimic this
• Think about how the trailer will sound on a smaller device

Tv Spots:

• Much shorter
• Work with previous knowledge of the main trailer
• More about creating an impression
• Three standard times: 30 seconds, 20 seconds and 10 seconds
• 30- Most impactful lines, very condensed, an art to choosing the most important lines
• Reviews are often included

Using Graphics:

• Two types of graphics-
• Copywriting (copy): Help guide you through the story- complicated
• Pedigre- From the studio
• Speak about the director and what other films they have made

RETURN TO HIS VIDEOS FOR ADIVCE WHEN WE START OUR TRAILER

 

Research: How trailers help fill cinemas

The Teacher Trailers website, published by the FDA, says that a film should be able to clearly signal the genre so that audiences are able to decide if the film would appeal to them. There should also be a unique selling point in the trailer and film too so that it has something new to offer the audience. USP- Unique Selling Point.

• the innovative use of special effects
• an unusual mix of genres
• a popular star

http://thefilmspace.org/teachingtrailers/2019/secondary/theory/how/

Given three trailers, I identified what was the USP in each:

LION KING:

USP- A film which has only animal characters. They speak and the animation quality is extremely realistic. Studio Ghibli creates this hyper-realistic animation too which draws in an adult audience too due to its amazing quality.

LATE NIGHT:

Unique selling point- Star talent EMMA THOMPSON and MINDY KALING

- Focus on strong women and feminism within the work space

SPIES IN DISGUISE:

USP- Star talent- WILL SMITH and TOM HOLLAND

- High quality action- animation + special effects

- Spies are turned into piegons- unique plot

Research: Who are trailers aimed at?

 I watched three film trailers: VITA AND VIRGINIA, FROZEN 11 and APPOLLO 11 

http://thefilmspace.org/teachingtrailers/2019/secondary/theory/who/

Trailers are mostly aimed at the audience who they intend the film to be viewed by. There are different types of films like there are different types of people. Everyone will want different features in a film and the trailer has to highlight the ones their target audience will look for. I looked at and analysed the trailers and tried to look for the audience catagories below:

Vita and Virginia:

I would say that the target audience would be over 25 year olds. It would appeal to literary audiences as Virginia Woolf is one of England's greatest writers and it is an arthouse film. It is about groups such as the Bloomsbury group who Vita and Virgina belonged to. Similarly her views expressed about marriage show her modern stance on women and how she is independent. This would appeal to young women and socially aware women who are interested in the history of feminism. It is set in the 1920s, making it a period piece, which would appeal to people who can appreciate the clothes, costumes and lifestyle from a decade ago. This is shown through the use of the type writer, china tea sets and other props. It could also interest gay people or couples as it follows two women's journey of being together secretly at a time when it was socially unacceptable. The beautiful gardens and scenery would also attract gardening and Naitonal Trust lovers who can appreciate the beauty of it with gardens similar to Sissinghurst. The high production value will appeal to a prestige audience. It is based on a screen play so it is a 

literary adaptation. 

Frozen 2:

This film will appeal to adults as well as children as the quality of animation is so high- the first few seconds show an animated ocean which is very realistic. The production values are very high which would people who appreciate film production. The main character- Elsa- is shown tying her hair up and running through the sea which would attract young female audiences as she is shown to be powerful which represents female empowerment. This is exaggerated through the repetitive shots showing her determination. It shows action, adventure and danger as she is struck down in the sea. This would also appeal to boys as a male character is shown charging through the forest on a reindeer. It has a comedic appeal with the character Olaf being light-hearted and funny. It is a family friendly feel good film which would attract parents to see the film with their children as it has an endearing plot. The vibrant colours will appeal to children as they are engaging. With the music behind it and the beautiful scenes, it is wholesome which is promoting good values.

Apollo 11:

This film would appeal to people who are interested in space as there are rockets and space- gear shown very soon within the trailer. It would appeal to a slightly older audience as space is not something that children can understand in complexity. It is a documentary which would appeal to people who would visit NASA and are fascinated by space history, especially modern. The procution value makes it appear authentic and therefore more realistic and therefore more reliable. The quality of the dialogue is in the style of a ground- control communicator which gives the film more value and more inside information which would appeal to people who are interested in Apollo 11. The footage is completely archives footage. The focus on the 'we were one' highlights the sense of national pride at this time which would appeal to the other Americans who felt that they were part of the 'one' and were happy to celebrate their nationalistic pride. I have watched the trailer for Gravity recently which appeals to a very different type of audience, although they are both based in space. Apollo 11 feels like it is moving towards a triumphant conclusion whereas Gravity is surrounded by danger and suspence. This shows how there is a wide range of potential audience who would like space- related films. 

Research: Why is a trailer made?

RESEARCH: WHY IS A TRAILER MADE?

 I went onto the Teaching Trailers resource which is from the FDA. It is an online resource which I used to develop my understanding on why trailers are made and how the genre of a film is signalled.

I viewed these 3 trailers:

Artemis Fowl:

This film was presented as a children's fantasy film because we saw the main character who was a child with confidence and bravery as they go on a journey. The journey was to uncover truths and dark secrets. This follows the theme of a quest with narrative trope which is typical in the adventure genre. The theme of magic and adventure is also explored with the scenes and props being beautiful and extravagent. Trailers similar to this are not aimed st boys or girls so would be viewed by both. The magical element was shown through the special affects which is anotheer appealing element.

Research: What is a trailer?

RESEARCH: WHAT IS A TRAILER?

Questions on trailers:

•  I looked at the trailer for the film BOOKSMART before I started to answer these questions. I based my answers on general trailers but looking at one beforeband helped. 
• I have started further research into trailers using the FDA's Teaching Trailers online course, from which these resources come. 
• http://thefilmspace.org/teachingtrailers/2019/secondary/theory/what/

The marketing campaign for a film is the different ways in which the film's 'message' is presented to potential audiences.

While studying the film industry last year, I found out about how Hollywood  majors and the UK independent films were able to create successful marketing campaigns which were intriguing for the audiences. The campaigns for film marketing cover many different ways to convey a film's message for the audiences. 

1. What do you think are the mejor elements of a film marketing campaign?

These major elements for the film marketing campaigns are the trailer which is a teaser for the audience which lays out the genre, main characters and a vague storyline. Another main element is the target audience which the production comany aims to reach through genre conventions and adveritising techniques. The Black Panther website had man convergent links which led to the trailer, information about the film as well as links to merchandise which would appeal to the existing Marvel fans who immerse themselves fully in the Marvel universe. More grassroot efforts were made to target different audiences such as a fashion show called 'Wakanda fashion' being set up to engage more female based audiences. A more global audience was reached through the use of social media. For example the #blackpanther was trending on Twitter globally. Star appearences were a large part of their film campaign. 

2. Where might you expect to see each of the different parts of the marketing campaign?

The trailer was avaliable on Youtube but also the convergent link to it was included on the Black Panther website which was a convenient place for viewers to find it. The convergent links to merchandise were also found on the website but could also be searched on the main Disney/ Marvel store. The fashion show and celebrity appearences were mainly announced on social media as it is able to reach the widest audience, globally. Magazine articles were also published about Black Panther as well as radio interviews and regular TV/ Youtube interviews which built the anticipation for the film's release as the marketing campaign started 2 years before its release. 

3. What factors make you want to go and see a film? How do you decide which films to see?

I like seeing ethnicity within a film as well as even gender distributed roles. This is key for me when I see a film I tend to notice this very quickly and will be put off a film that is not inclusive. For example, I look to see weather the white people are always the heroes and people of colour are painted as the villains. I really like action-filled films so the indication of genre in a trailer, for example, is key for me. I also decide films on subject matter. I do not like films which are too sad so if it is a Cinéma vérité, I would be less interested if the subject matter is really sad and serious.