We did some research on different audience profiles on different websites. We looked at websites such as Mojo to look at how to format our audience profile. I began researching brands and how they define audiences. There are several components to defining a target audience. We looked at age, gender, ethnicity and interests. We know that our film is targergeted at all genders, but may appeal to women more because of its female empowerment. The age rating is 15 and above as there is mild violence and swearing but not excessive amounts.
We looked at brands such as Bauer Media, NME and Sky define their audiences. This helped me to profile my audience as it was clear which factors they took into consideration. By doing this research, I was able to make my own audience profile.
1. Who is my primary target audience?
Our film is rated 15 years old plus, mainly females who are interested in comedy and criminals.
2. What kind of films and television are they likely to prefer?
They are more likely to prefer comedies, like our film as well as television shows about crime.
3. What platforms do they choose to watch films and where are they likely to see information about films?
They would chose to watch films on streaming sites such as Netflix where films such as money heist and hustle can be found. They would also enjoy cinemas as our film has loud sound effects and suspence which would be heightened by a big-screen experience.
4. What brands do they prefer?
They would like brands for young adults such as Nike, Starbucks and Nandos possibly. Our demographic wouldn;t all like the same products.
5. What makes my film stand out from the competition?
The stereotype for a criminal is usually a middle aged man because it is seen to be more dangerous. Our film has 4 female criminals which challenges the male stereotype and is a USP.
6 . Why should my audience watch my film?
Our target audience would enjoy our film because it has comedic elements as well as suspence scenes which makes it a good mixture of serious and enjoyable content. Similarly, it is empowering for women as the criminals and the powerful boss are all women.
Excellent evidence that you have grasped the importance of defining your target audience.
ReplyDelete