We thought that it was important to have a well-rounded advertising for our production. Merchandising with T-shirts and mugs allows us to entice different demographics as all ages appreciate a mug or a t-shirt. Our most significant elements of our production, that are visually appealing were the mansion (scenery) and the painting (colourful) as well as the four criminals. We later decided to use bags as merchandise too as we felt that they were useful and durable items that promote environmental friendliness as well as being commonly used by young-adults (our main target audience). Next we created paint with our key images on, as well as note pads and pens. This is very relevant to our film as it surrounds a painting being stolen. These were the final products. We have posted about them on our social media (mine is Facebook) to advertise them for the audience. Merchandising is important which is another form of brand cohesiveness. Global conglomerates such as Marvel use toy merchandising on their website to entice their younger audiences. We did this, similarly, as mugs and t-shirts are relatively universally used items which would attract a wide range of people.
Mugs:
Most effective use of media language (colourful, appealing merchandise) to sell your film. This targets your intended audience effectively, prolongs the revenue drip of your film and advertises your film appropriately on your social media feeds. This work reflects your excellent research into similar distribution practices by films such as 'Bait' and of course by the Big Six.
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