Research: WHERE ARE TRAILERS SHOWN

RESEARCH: WHERE ARE TRAILERS SHOWN?

http://thefilmspace.org/teachingtrailers/2019/secondary/theory/where/

Trailers are shown on various platforms. They are shown in the cinema, on TV and online such as social media and film websites. They are accompanied by posters which complement the film genre which is also engaging for their target audience. The trailers are often shown in cinemas before a film of a similar genre as they have similar target audience. Film websites publish the trailers which are official but also some which have been trimmed to suit a more general audience of a wide age range. 

There are disadvantages of playing adverts during live television as many people take the ad breaks as an opportunity to get food, chat or just simply don't pay attention. Although people watch television a considerable amount more than going to the cinema, adverts during a programme irritate people so audiences tend to switch off. Similarly, with the cinema, adverts are known to be shown just before the film starts so people might actively avoid them. 

Some people still use DVD players over streaming platforms. Although my family still use them, after a class discussion, the majority of people think that they are outdated. Despite it being less modern, you still have the fast forward function which many people use when trailers are shown at the beginning of a film. This means that the trailers will not always be viewed when they can so easily be skipped. Especially when DVDs are watched continuously the trailers don't change and will also become outdated.

Social media is a very popular way for younger audiences to find trailers on platforms such as Twitter, Instagram, Facebook and YouTube. They are so easily accessible which younger audiences prefer. The way that I find trailers the easiest to find is on a film website. Similarly, if I get to the cinema early this is a way that I will find film trailers with a similar genre to what I like. 

http://thefilmspace.org/teachingtrailers/2019/secondary/narrative-image/style/

Dan Skinner:

Teaser trailer:

• Shorter and more concise
• To inform of a brief storyline

Main trailer:

• Three acked structure
• Beginning middle and end
• More information- detail of the storyline
• Problems, antagonists, protagonists
• Montage towards the end- build excitement
• Work horse piece of marketing
• Online, theatres, cinemas and on social media

Trailers in the digital age:

• More diligent about pictures on the screen + sound operating on different devices
• E.g. If a spaceship goes over your head in the trailer, the surround sound makes it go forward to mimic this
• Think about how the trailer will sound on a smaller device

Tv Spots:

• Much shorter
• Work with previous knowledge of the main trailer
• More about creating an impression
• Three standard times: 30 seconds, 20 seconds and 10 seconds
• 30- Most impactful lines, very condensed, an art to choosing the most important lines
• Reviews are often included

Using Graphics:

• Two types of graphics-
• Copywriting (copy): Help guide you through the story- complicated
• Pedigre- From the studio
• Speak about the director and what other films they have made

RETURN TO HIS VIDEOS FOR ADIVCE WHEN WE START OUR TRAILER