PLANNING: TARGET AUDIENCE (AUDIENCE PROFILE)

 We did some research on different audience profiles on different websites. We looked at websites such as Mojo to look at how to format our audience profile. I began researching brands and how they define audiences. There are several components to defining a target audience. We looked at age, gender, ethnicity and interests. We know that our film is targergeted at all genders, but may appeal to women more because of its female empowerment. The age rating is 15 and above as there is mild violence and swearing but not excessive amounts. 

We looked at brands such as Bauer Media, NME and Sky define their audiences. This helped me to profile my audience as it was clear which factors they took into consideration. By doing this research, I was able to make my own audience profile. 

1. Who is my primary target audience?

Our film is rated 15 years old plus, mainly females who are interested in comedy and criminals. 

2. What kind of films and television are they likely to prefer?

They are more likely to prefer comedies, like our film as well as television shows about crime.

3. What platforms do they choose to watch films and where are they likely to see information about films?

They would chose to watch films on streaming sites such as Netflix where films such as money heist and hustle can be found. They would also enjoy cinemas as our film has loud sound effects and suspence which would be heightened by a big-screen experience.

4. What brands do they prefer?

They would like brands for young adults such as Nike, Starbucks and Nandos possibly. Our demographic wouldn;t all like the same products. 

5. What makes my film stand out from the competition?

The stereotype for a criminal is usually a middle aged man because it is seen to be more dangerous. Our film has 4 female criminals which challenges the male stereotype and is a USP.

6 . Why should my audience watch my film? 

 Our target audience would enjoy our film because it has comedic elements as well as suspence scenes which makes it a good mixture of serious and enjoyable content. Similarly, it is empowering for women as the criminals and the powerful boss are all women. 

PLANNING: STORYBOARD AND MINDMAP

Mind Map:

 

While deciding on ideas for our storyboard, we made a mindmap to decide on certain elements of our trailer. We had already worked out the genre of comedy and looked at the conventions we wanted to convey it such as stupidity. We looked at the special effects we would be using which included a voice over by using a microphone which jess provided. We recorded a song for our establishing montage on voice memo which gave the music a good quality. We decided on our characters being 4 females and from there decided that was out USP. We mapped out the stereotype of criminals and challenged it by having a female boss. We debated over costumes the props came into this. Each scene needed different props which we included in our prop list. Our film name took some time to decide over but we eventually decided on 'The Framing' as it matched with the painting being stolen as well as their need to escape being charged. 

PLANNING: TREATMENT

 The title of our film is 'The Framing'. It is a comedy film with thriller characteristics. It is a story based around female criminals and the disasters they encounter while on a heist to steal a renound painting. It is not as easy as they expected as they stumble across a murder... Our film has 4 main characters who are women which is part of our unique selling point. It is aimed at young adults which may appeal more to women due to the female empowering element of our film. The big question is 'How will they escape the charges?' The criminals are all different in style and personality which gives the film some diversity. 

PLANNING: TARGET AUDIENCE AND SIMILAR FILMS

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PLANNING: LOCATION RECCE

                                                                                                                           

We did a location recce today to look at the mansion for potential places where we could film our first scene which is the scene where we establish where we rob, what we rob, who we rob and why we rob them. We also looked at the mansion as the place where we could actually rob and how it was glamorous and big which implies a very wealthy owner which is what we wanted. We looked at the staircase to see if it looked wide enough and grand enough to take the painting down during the robbery which it did.

PLANNING: TASKS

1. The name of our film: The framing
2. The name of our Production Company and our co-production companies: Silver Screen Productions, MCJE Films
3. The name of the director that will appear in our trailers: Ellie Smart
4. The name of the 2-3 main actors that will appear in our trailers: All of us (Charlotte, Jess, Ellie and Millie)
5. (Optional)  "From the director of..." Camera Shy- new work- emerging artist
6. The names of the film festivals where our film will be screened (more festival names here): London comedy film festival, BFI London Film Festival
7. Pull quotes from reviews etc; wording: 
8. Our location recce - take photos and collate in an attractive way + written explanation- The mansion
9. Our target audience- Young to mid age adults- humour and swear words+ blood but funny so any age could enjoy- to strong women- battling as the main characters- 18-25
10. Social groups and issues in our film... Women being the thieves- social group of criminals
11. Our props list - photos + stereotypes + clothing- Computer, painting, gun, costumes, projector
12. Our social media - write down decisions about who is taking responsibility for which platforms- Facebook- Millie, Instagram- Jess, Twitter- Ellie
13. Our music - we researched (this type of music) as the background track... and narrowed down our choice to include... Voice over with music under- gun shot sound
14. Our call sheets are being written by ... All of us
15. Make your storyboard - include....

• how you plan to frame shots - identify establishing shot, wide shots, two- shots, three-shots, CUs, ECUs,
• words of any other inter titles- Actor names/ character profile
• release date - decide on wording- Coming September 2022 to cinemas near you

Research: WHEN ARE TRAILERS SHOWN

http://thefilmspace.org/teachingtrailers/2019/secondary/theory/when/

Trailers are produced, usually, during the time that the editing is going on. The release point of the trailer is important because if it is released too early, people may forget about it by the time it comes out. Similarly if it is released too late then there will be no opportunity for audience excitement to build. 

I watched three trailers from the FDA website:

Toy Story 4:

• It is a sequel which would be the main talking point- nostalgic- people know the characters
• Even older children/ adults would watch it because they know the previous films and would be curious to see the next story. The amazing animation quality would also entice an older audience who are able to appreciate the characters from their childhood knowledge of the prequals as well as the amazing animation quality.
  

         
• I think the producers would choose summer or spring for the film's release because that is when children have their biggest holidays so parents would be looking for activities to preoccupy them. 
• Similarly, it appears to be based in summer which would be good to emulate with the release date for that upbeat summer feel. 
• The soundtrack would appeal to parents as the songs are from their teenage years/ childhood which would be very uplifting. The songs behind the trailer is 'God only knows what I'd be without you' by the Beach Boys which is very popular with older generations but also knows as a joyful song with the younger generations. 
• Disney is selling the idea of family memories through the toys which parents will also want to create with their children- going to watch the film in the cinema. 
• Parents may also align Woody's desire to protest children and make them happy with their own goals as a parent. As well as wanting family activities and memories.
• The reintrocution of Bo Peep is also appealing as she is a strong femals character for young girls to look up to as well as comedic elements to attract parents.

Yesterday:

• The main talking point of this film would be its basis around the internationally famous band the Beatles with their music being so popular and definitely a huge attraction of the film.
• It would be nostalgic for an older generation but the Beatles' music is not limited to one generation so it can be appreciated by all ages as it is that well known.
• The title of the film 'Yesterday' will be associated with the song and would immediately make older people start humming along. The songs from the trailers could get stuck in the viewer's head and remind them of the film whenever they find themselves humming it. 
• It leverages the most famous singer songwriters in the world with the USP being the different take on tha band and their remake of it being inovative.
• The comedic element to the film would attract younger audiences who are not gripped by the Beatles but by the jokey style of the film. 
• Blind it by the light leverages the same type of buzz as it bases it off Bruce Springsteen's music.                                                                                                                                       
• Another main attraction is the star talent as actress Lily James is the love interest and she is very well known. Similarly Ed Sheeran has a guest appearence in it which adds a comedic element to the film and would engage his musical fans. James Cordon also makes a guest appearence. The intertiles also let the audience know that the producers have made Love Actually which 
• The pure obscurity of the world forgetting the Beatles is also an intriguing part of the film which implies magic has been used for it to occur. 
• I think the film would be released in summer because of the uplifting theme of the film (being comedic) and the Beatles Soundtrack. Similarly, the film has a festival theme to it and they happen in summer. By the film being released in summer it makes people feel involved and as if they are partaking. 

The Brink:

• A main talking point is its genre of political film. A USP of the film is the elements of documentary to the film with real footage being included which makes the story more reliable. Audiences might feel that they have an insight into the truth of events and would watch it to gain more knowledge. 
• This would be aimed at adults because the topic matter is more heavy and existing knowledge of politics would be needed in order to understand it.
• The release of the film would be important as ithe audience interest would depend on the proximity of the release to the events being filmed.
• I turned to Peter Bradshaw's article on the film for more information between my second and third viewing of the trailer. His opinion would be shared with regular readers of the guardian which is that the film made him realise that he was still unable to trust Bannon. He left a 4 star review but explained that it gave evidence on the events but did not neccessarily ask the harder questions. This may attract simpler audiences who are less informed on the events and would view it with the purpose of being informed. However people who are more engaged and knowledgable on these events would want material more stimulating and would therefore not see it as a good film, like Bradshaw.
• This trailer is very different from the Frost Nixon trailer which approaches the film as an expose style which is more engaging and mysterious.