PROMO PACK BRIEF:

  Millie Wyatt 1874

I worked with Ellie Smart 1859, Charlotte Coppellotti 1812 and Jess Foster 1820.

Brief Option 2:  A promotion package for a new film, to include two trailers (major task), together with an official social media page for the film and a poster for the film (minor tasks). We made the promo pack for a crime/comedy film. The name of our film is DODGING A BULLET. DODGING A BULLET is a film about four female criminals 

Editing: I took the main responsibility for the editing of our film. I used Final Cut Pro and iMovie to do this. I took our film footage from the Canon 650D camera and uploaded it to our Mac computer at school. I imported voice memos and recordings to accompany our footage with music and dialogue. I was able to use the blade tool to cut and fit our footage as well as the volume and colour wash tools to edit the appearence of images and videos. I used iMovie to edit footage for our CCTV scene where I imposed a camera point of view filter over the four criminals surrounding the body. I used an app called 'Voice Changer' to distort a voice memo to sound static and like it was coming from a police radio. A challenge that we faced with editing was making sure we weren't continuity editing as that is an oppositie convention of a trailer. However, we used quick cut editing and intertiles to break it up. 

Camerawork: We used a Canon 650D camera and my iPhone 12 to do our filming. I often set up and used a tripod for our filming as we started out without it and found that our footage was shakey which we did not want. Specifically, in the board room scene, we struggled with lighting so that we didn't drown out our faces with light. Ellie was the main videographer and we all assisted her. There were many scenes where my character was not present so I took over the filming. We all did this at some point which gave everyone an opportunity. I specifically filmed the beginning montages where I used the tripod to pan over the mansion. I found that the tripod allowed me to get a much steady shot.

Directing: I contributed to the directing when I was behind the camera by making prop placement suggestions as well as acting encouragement. We all did this but Jess took the main directing role as she has worked in many school productions and so has more acting knowledge and experience. I used my enthusiasm for editing to fuel my directing as I had many suggestions that I could then edit together. A strength of our group was that we all had directing contributions to make.

My Social Media: https://www.facebook.com/profile.php?id=100077653425534

I made the Facebook page for our film. I used the platform to post intruguing images and text regarding our trailer release. This included posts about the actors, production and teasers from our trailer. I also used the platform to promote our posters. This was a very good way of engaging our audience who are a young-adult audience that mainly consume their information on social media.

My Creative Critical Reflection can be found in the 'Creative Critical Reflection' page above.

Trailer:

POSTER:

TEASER TRAILER:

I was responsible for the Facebook page for our production Dodging a Bullet: https://www.facebook.com/profile.php?id=100077653425534

CONSTRUCTION: EDITS

Research QUIZ: citation formats by Millie Wyatt

CONSTRUCTION: REFINEMENTS

REFINEMENTS: by Millie Wyatt

CONSTRUCTION: REFLECTIONS

Reflection by Millie Wyatt

CONSTRUCTION: MERCHANDISE

 We thought that it was important to have a well-rounded advertising for our production. Merchandising with T-shirts and mugs allows us to entice different demographics as all ages appreciate a mug or a t-shirt. Our most significant elements of our production, that are visually appealing were the mansion (scenery) and the painting (colourful) as well as the four criminals. We later decided to use bags as merchandise too as we felt that they were useful and durable items that promote environmental friendliness as well as being commonly used by young-adults (our main target audience). Next we created paint with our key images on, as well as note pads and pens. This is very relevant to our film as it surrounds a painting being stolen. These were the final products. We have posted about them on our social media (mine is Facebook) to advertise them for the audience. Merchandising is important which is another form of brand cohesiveness. Global conglomerates such as Marvel use toy merchandising on their website to entice their younger audiences. We did this, similarly, as mugs and t-shirts are relatively universally used items which would attract a wide range of people.

Mugs:

T-shirts:

Bags:

Paint Set:

CONSTRUCTION: CHANGES

Millie Wyatt by Millie Wyatt

PLANNING: BBFC CERTIFICATE

Dodging a Bullet's BBFC certificate:

Films have to be classified through the process of classification which gives it an age rating and context or advice to the film viewers. This process is to protect children and vulnerable audiences from content that might distress them. The BBFC publish guidelines which show the conventions for each rating. 

We researched the guidlines from the BBFC's website. We decided that out film would fit into the age bracket 15 best as it includes some harsh language. Jess used Powerpoint to 'photoshop' a template of a BBFC poster to alter it to fit our film.